Let s talk

BRANDING - MAPRO FOODS

img Amazon EBC A+ Content, Listing Images Design img

img img

Mapro Coconut Lounge

Created Amazon A+ (EBC) Content & Listing Images for Mapro Coconut Lounge – A refreshing mocktail series. From concept to execution, handled premium design layouts, infographics, and mood-based product visuals to enhance brand appeal and drive conversions.

Concept & Approach

To position Mapro Coconut Lounge as a premium, refreshing mocktail, we crafted a visual narrative that blends tropical freshness with luxury lifestyle cues. The concept was rooted in evoking an island-inspired escape -using wooden textures, coconut shells, minimal lighting, and beach-toned backgrounds to reflect the product's natural, soothing character.

Our goal was to build emotional resonance and visual consistency for Amazon shoppers by:

Highlighting key benefits through icon-based infographics

Designing realistic mood shots that fit lounge-style experiences

Maintaining brand uniformity with elegant fonts, warm tones, and storytelling-based layout structure

The result: A premium A+ content design that speaks to both indulgence and authenticity, ensuring better engagement and higher conversions on the Amazon platform.

img
img

  • Year

    2023

  • Client

    Mapro Foods

  • Services

    Web Design

  • Project

    Amazon A+

Concept, Objective & Execution

Mapro aimed to position its Coconut Lounge as a premium mocktail offering, distinct from regular fruit beverages. They required Amazon-ready content that not only followed platform standards (EBC A+ Content) but also created an aspirational visual appeal to connect with urban, health-conscious consumers looking for a refreshing non-alcoholic alternative.

Mapro’s Requirements:

  • Build a premium lifestyle narrative around Coconut Lounge

  • Communicate product benefits clearly and visually

  • Increase product discovery and conversion on Amazon

  • Ensure brand consistency across listings and A+ modules

 

What We Delivered:

  • A complete Amazon EBC A+ Content layout, optimized for mobile and desktop

  • Infographic-based highlights for key USPs like "Natural Coconut Base", "Zero Preservatives", etc.

  • Mood-driven visuals using tropical, lounge-inspired scenes to convey luxury and refreshment

  • High-converting listing images with clean typography and aspirational product placements

 

Result:

The final design successfully captured Mapro’s premium intent, offering a visual story that stood out in a crowded marketplace. The brand now communicates not just a product, but an experience of indulgence and purity, aligning perfectly with their evolving identity on eCommerce platforms.

Next Project